Attributes of Love
Attributes of Love

In a study of Fehr 96 people generated 183 different attributes for the concept of love. Only 68 were mentioned by more than one. No attribute was mentioned by more than half of people. The mean level of agreement between two was only 0.16.

The fuzziness and operationalization of everyday concepts is a major challenge for digital marketing research, product development, marketing and distribution (long tail).

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