Vaillant Study
Vaillant Study

One of the first longitudinal studies of human condition, conducted by Vaillant, proofed an immense timelag between events that happened in our lifes and their results for wellbeing later. Transformed to Marketing that means that products we used decades ago, may have saved or threatened our lifes today, without us knowing it, and not existing anymore. The challenge of big data today is to find out about correlations across different timespans, and find solutions for optimization and cases of disaster.

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